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WORKFLOW

We value our clients and dedicate ourselves to understanding their businesses. One project is just the beginning, and with time, we aim to operate independently and work within the marketing team.

Strategic Preparation

  • BusinessNews organizes an intake meeting with the client

  • They analyze the target audience and create a profile of the ideal viewer

  • The core message is defined and refined in a brainstorming session

Visual Style and Branding

  • The design team compiles a mood board matching the brand identity

  • Examples of graphics and animations are created

  • BusinessNews ensures consistency with existing brand communication

Call-to-Action and Engagement

  • BusinessNews develops and integrates a convincing call-to-action

  • A strategy is developed for use on social media

  • Different versions are tested to maximize effectiveness

Content Collection & Script

  • BusinessNews gathers authentic stories from employees and customers

  • A professional scriptwriter creates a compelling storyline

  • The script is converted into a visual storyboard and refined after feedback

Production

  • Interviews with satisfied customers are recorded

  • The best stories and quotes are selected for the video

  • Interactive elements are incorporated into the video

Testing, Optimizing and Finalizing

  • The video is tested with a portion of the target audience

  • BusinessNews analyzes results and makes recommendations

  • The video is adjusted if necessary and finalized

What Our Clients Say

Annemiek van Raalten

"the difference between BusinessNews and traditional production companies is that they come from the client side and are used to talk to your clients and interact with them. Partnering with them is great contribution to your marketing team ."
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